Audience Development

Audiences are incredibly important to the visual arts and in particular to the CVAN Network members.

Projects past and present have focused on developing greater knowledge about our individual and collective audiences and also testing new methods of reaching them.

CVAN are currently working with the Audience Agency to develop a national, visual arts specific cluster of galleries and institutions who are engaging with audiences. The Audience Finder programme will mean that for the very first time we can gather and share data nationally on visual arts audiences. 

At a regional level Networks have developed projects that are regionally specific, testing new approaches of engagement. You can read about these below.

Featured
Vote for Aspex for the People's Projects
Vote for Aspex for the People's Projects

 

Aspex needs your vote to win £50,000 of National Lottery funding to extend its welcome to Portsmouth's refugee and asylum seeker community.

Family Arts Campaign - New year-round marketing to families
Family Arts Campaign - New year-round marketing to families

Family Arts Campaign have announced a new year-round promotional campaign to families, to replace the October Family Arts Festival. The new Fantastic for Families listings website will offer year-round event information for families and extended marketing and promotional activity during school holidays and throughout the year.

Sheffield Creative Guild ready to open its doors!
Sheffield Creative Guild ready to open its doors!

Sheffield Creative Guild will unite and showcase the creative talent, energy and output of the city, formally launching on May 20th, with a party at creative cooperative, Roco.

Get Creative Family Arts Festival 2016 and Awards – take part in the UK’s biggest cultural festival throughout October
Get Creative Family Arts Festival 2016 and Awards – take part in the UK’s biggest cultural festival throughout October

The Get Creative Family Arts Festival will run throughout October 2016, marking the fourth year of this hugely successful national initiative funded by Arts Council England. On 30th March this year’s Festival will be officially launched at the Family Arts Awards event held at The Albany in Deptford, London.

Creative Future publish Fair Access to the Arts Report
Creative Future publish Fair Access to the Arts Report

Creative Future has just completed Arts Council funded research into the barriers marginalised and disabled artists face when accessing mainstream arts opportunities.

New independent evaluation report confirms major impact made by the Family Arts Campaign
New independent evaluation report confirms major impact made by the Family Arts Campaign

Now in its fourth year, the Family Arts Campaign has released an extremely positive independent evaluation of its initial three years following the third successful national Family Arts Festival.

Arts Fundraising & Philanthropy
Arts Fundraising & Philanthropy

Between January and April 2016 there are further Essential Fundraising Skills training courses taking place across England. Courses cost £95 but there are preferential rates available to CVAN members.

Take part in the Get Creative Family Arts Festival this half-term
Take part in the Get Creative Family Arts Festival this half-term

It takes just ten minutes to upload a listing and benefit from the Get Creative Family Arts Festival’s largescale marketing and press campaign, which is targeted at family audiences nation-wide and is run by a professional PR team. Journalists will now be directing families to event listings on the Festival website this half-term.

Marketing Leadership Programme: Retreat 1
Marketing Leadership Programme: Retreat 1

Retreat 1 is an intensive professional development programme specifically designed for arts marketers working at senior marketing officer/new manager level (or equivalent).