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Reaching your Market: Making the most of your online presentation, marketing and social media

  • Towner Art Gallery BN21 4JJ (map)

Are you struggling to navigate social media? Do you have a showcase, an open studio event or an exhibition coming up? Are you applying to grant organisations? To selected programmes or exhibitions? Do you wish to be successful in your showcases or applications?

This workshop will offer a visual insight into how makers and designers can present themselves online and how to generate interest and income to their practice.

To book ticket:

£40 (£30 Early Bird tickets available until 12 noon on Monday, 17th September). **£5 Discount available to Crafts Council Directory makers, please email for more info.

Who is it for?

Our Marketing training session provides information and skills development for amateurs, early career and established artists and makers looking to develop ways to present themselves and generate interest in their practice.

What you will go away with?

Advice on understanding how to promote your work
Tips on developing a brand through your vision and values
Where to focus your online marketing
Advice on understanding and utilising social media marketing
Why an online profile is important, what you should be considering and how to make the most of potential opportunities
Introduction to approaching press outlets

Who is speaking?

Emma Tweedie, Teacake Tuesday PR whose clients have included Marks and Spencer, John Lewis, Timothy Everest MBE, Seek and Adore and Halcyon Days. Emma will be helping you get to grips with self promotion, your branding, establishing a marketing strategy and help you shape your online promotion
Silvia Kamodyova from Silvia K Ceramics whose Retail clients include The New Craftsmen, The Conran Shop, March San Francisco, Michele Varian New York, Designers Guild, Heal's. will be offering you key tips on building a sustainable business through online marketing and promotion

Proposed Agenda:

12.45pm Arrive & registration, tea/coffee
1.15pm Welcome and introductions
1.45pm Industry advisor
2.30pm Break
2.50pm Workshop continued
3.20pm Maker presentation
4pm Reflections & Q&A
4.20pm Networking
5pm Finish workshop

What refreshments are provided on the day?
Tea and coffee will be provided at the start of the session and during the afternoon break. 
This venue is fully accessible. 
This Reaching Your Market workshop is part of a series of Business development workshops and events designed by the Crafts Council to provide makers with skills to promote their work successfully.

Earlier Event: October 10
Later Event: October 12
Assembly, Dundee