Today the national network of Audience Development Agencies re-launches as Audiences UK.
"Audiences UK will ensure that the public’s needs and views are heard in the coming years. We will take a national and international lead in advocating for the needs of audiences and promoting the highest quality audience development practice in the cultural sector. Through our twelve national and regional Agencies, we will co-ordinate and deliver national programmes to increase levels of cultural engagement.
We believe policy-makers, funders and the cultural sector itself need to place a greater emphasis on growing and broadening audiences and making sure everyone has the opportunity to access and experience great art. In the challenging times ahead, this will not only help the financial stability of cultural organisations, it will also help to keep individuals happy and hold communities together.
To coincide with the launch of Audiences UK, we have published a ‘manifesto’ setting out five key messages for funders, policy-makers and the cultural sector in England to sustain and increase levels of cultural engagement in economically challenging times. You can download a PDF by clicking here (it may take a moment to download).
Our new website – www.audiencesuk.org – is also now live, providing a home for a vast amount of data and resources that can be accessed (free of charge) by anyone interested in growing and developing their audience."