Three reports from the National Endowment for the Arts reveal new findings about the impact of arts and cultural industries on GDP, as well as how and why Americans participate in certain arts activities.
The data for the three reports is all from 2012, so for the first time the NEA can show a comprehensive view of a single year in the life of the arts and cultural sector from three different angles: supply, demand, and motivations for consumer behaviour. The new information will help arts providers and others more effectively understand and develop strategies to engage individuals and communities in the arts.
“The implications from this research are significant," said NEA Chairman Jane Chu. "The findings show that there is great diversity in how people engage in the arts, and this gives us a framework to use our creativity to innovate new ways to reach these audiences."
“With the creation of new data analyses like this one—which shows how arts and culture contribute to GDP—the Department of Commerce is providing a more detailed picture of what drives the U.S. economy, growth, and job creation,” said Secretary of Commerce Penny Pritzker, referring to the Bureau of Economic Analysis satellite account data discussed below in Report 3. “Making new data available is another example of how the government is working harder and smarter to produce relevant statistics that better inform individuals, businesses, and decision-makers.”
The three reports are:
- When Going Gets Tough: Barriers and Motivations Affecting Arts Attendance
- A Decade of Arts Engagement: Findings from the Survey of Public Participation in the Arts, 2002-2012
- The Arts and Cultural Production Satellite Account (ACPSA)
For more information and to read the reports, click here.