In just under 8 weeks, on 25 May the General Data Protection Regulation (GDPR) comes into force, a law that gives everyone more control over their data and how it is used. Even if you are a sole trader or micro business, if you collect, use or store personal data, GDPR applies to you. With current highly publicised data breaches, now is the time to analyse what data you currently hold, whether you have consent to hold that data, determine what you are doing to ensure its security, how long you will hold that information and even determine whether it is still needed.
CVAN have undertaken a data audit, and over the next 6 weeks we'll be checking whether you still wish to receive our regular newsletter. If you haven't already, you can sign up to it here.
Useful resources on GDPR can be found here:
- Does the new law apply to you? Take ICO's self assessment to find out.
- Do you send out regular newsletters? The Privacy and Electronic Communications Regulations (PECR) will apply to you. You must not send marketing emails to individuals without specific, clear consent. There is a limited exception for your own previous customers (who have explicitly bought a product), often called the ‘soft opt-in’. More information here.
- Legitimate interests.
- GDPR: Consent, legitimate interest and customer communication - Webinar via Marketing Week
- Eight practical steps for micro business owners and sole traders.
- GDPR - How to get the job done - via Arts Professional
- Guide to GDPR.
- Toolkits from the Audience Agency.
- Sharing customer data for audience development and marketing.
Organisations with fewer than 250 staff can also call the Information Commissioner’s Office on 0303 123 1113 for advice on preparing for GDPR.
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