The Family Arts Campaign aims to support organisations, networks and hubs across the UK and across the visual and performing arts in providing high-quality activities for families and in growing and broadening the number of families taking part in the arts.
From Monday 12th January the Family Arts Campaign, working with the Family and Childcare Trust, is asking workers in the arts to complete the UK’s first national on-line survey focusing on the family-friendliness of the arts sector as employers.Read More
CVAN has joined the Family Arts Campaign Consortia – a large scale, national collaborative programme led by the visual and performing arts sectors to increase levels of art engagement by families. The second national Family Arts Festival began on 17th October and continues through half-term until 2nd November.Read More
The 2014 engage International Conference will be held in Leeds in November, and explore the broad and inspiring theme of innovation in the context of education and learning in galleries, museums and the visual arts.Read More
A report by the AHRC says that arts and cultural organisations don't always realise the positive knock-on effects their work can have on health and wellbeing in their communities.Read More
An interview with Sarah Boiling from the Audience Agency about how the Audience Finder project aims to help the visual arts sector to maximise the value of audience data.Read More
Grace Davies of Visual Arts South West talks about the findings of research undertaken between August 2012 and March 2014, to explore and evaluate quality of experience in contemporary visual arts exhibitions.Read More
Image: Royal West of England Academy, one of the organisations that took part in the 'Understanding Audiences' Project in the South West.
12 visual arts organisations from across the South West took part in an audience benchmarking project delivered by Audiences South West in partnership with Turning Point South West. Having delivered an initial series of training for Front of House staff in data capturing, each organisation piloted the use of the standard questionnaire as a model of practice.
The South West did extremely well in the amount of data captured and organisations involved, and the project revealed a great deal about who the audiences are, their demographics and some interesting possibilities for harnessing this information to enhance the delivery and promotion of visual art in the region. These are just a snapshot of the data statistics:
- 70% female attendance to 30% male attendance
- Age groups 45-54 & 55- 64 make up 43% of audiences
- 44% of audiences ticked the self description box ‘Wealthy Achievers’
- 60% of audiences spent between 1/2 hour and 1 1/2 hours at the venue
- 50% had visited at least once in the last 12 months
- 66% described themselves as knowledgeable about visual arts, and 40% were involved in the arts sector (either as artists, teachers, students or professionally)
- 45% have bought contemporary art, and 41% would consider buying contemporary art
The South West is one of five regions delivering this project, which has been enabled by Audiences UK and the Arts Council England. The project seeks to determine how data captured can be sustained by visual arts organisations and what value that data has to individual organisations and to the sector as a benchmarking standard of engagement. A benchmarking report is being created by Audiences London to analyse and compare national visual arts audiences and will be available soon.